Creative, versatile, and strategic storyteller, editor, and program manager with 10+ years’ success turning dry B2B SaaS technical concepts into captivating, SEO-ready, multiformat content that converts. Expert at telling complex stories simply, inhabiting brand voice and editorial style, boosting KPIs, and collaborating with product, sales, design, and other teams. With an unshakeable sense of humor that has kept me upbeat throughout my journalism and marketing communications career.